Distributors Pack More Value
Sam Taylor, President, Electrograph Systems
A large part of our focus is on education and training. We have several programs in place that are designed to benefit both our dealers and vendors. First is our Display Technology Experience (DTE) traveling networking and training event, which kicked-off on March 24 in Dallas, Texas. It focuses on educating partners about the commercial/residential A/V topics they are faced with today. Our partners have the opportunity to earn NSCA and CEDIA education credits while learning how to increase profits. Resellers will learn about emerging growth markets because, even in this business climate, there are opportunities. One such growth area is the digital signage market. For those who can’t get away, Electrograph hosts an ongoing list of free live and on-demand webinars, led by experts from some of the A/V industry’s top manufacturers.
David Goldstein, Director of Sales and Marketing, Fesco
We’re giving our dealers the same attention, service and follow-through in these tough economic times as we have always given them in all the years we’ve been in business.
Simon Douek, Vice President, Gamla
While Gamla offers products in most all CE categories, our main focus has always been digital imaging. The main benefit to our accounts is the fact that we’re better suited than most when it comes to customized retailer solutions. A retailer located in a metropolitan area has different needs than one in a suburban shopping mall. To offer both the same solution simply because they’re in the same state or region isn’t how we built our business, or how we can best build theirs. Whether it’s bundling cameras and frames as gift sets for wedding season, or special camera/card, reader/carry case promotions for vacationers, understanding our clients’ customer base and creating the kind of programs that reflect this understanding is a key part of our business model.