Distributors Pack More Value
Bill Stewart, President, Petra
Our main goal this year is to provide our customers a distribution service that allows them to manage their cash flow more effectively. We offer flexible payment terms that range from COD to floor plan to support their choice of cash-flow disciplines. We maintain a 99.8 percent order fill rate and provide same-day shipping on all orders placed by 6 pm CST. We have had several promotions lowering our free freight program so dealers can place multiple orders without incurring huge freight charges that affect the bottom line. We continue to focus our business on accessories, because the ability to provide those profit-generating accessories is what will make a dealer successful. We are constantly looking for special buy opportunities so we can pass along savings to the retailers.
Jonathan Elster, Executive Vice President, SED International
We continue to bolster SED Rewards, our unique customer incentive program created in partnership with American Express. This program helps our dealers reduce costs by giving cash back in the form of points that can be used for travel, gifts, incentives or for future SED purchases. We are also very focused on working with our current vendor partners to develop programs and secure special deals to help dealers drive more traffic and increase their bottom lines. Another area of focus is helping our customers enter new market segments and more effectively add-on to existing sales with access to the right products and education. Education can take the form of electronic communications, sales representative assistance, and industry trade shows or SED Road Shows. Our credit managers are also tasked with working closely with our customers to find the best solutions to meet their individual financing needs.
Steve Honig, Marketing Director, Volutone
Now we’re taking our value-added services to another level, not just technical training but business training. We have a free, two-stage, three-hour educational program in all our locations. What we’re doing is training integrators in sales. The sessions are divided into sales training and an installation boot camp, and are geared at helping integrators improve their professionalism and gain referrals. DS