Fabregas Endorses Soul
Just days before his Spanish club won the European championships, worldwide soccer superstar Cesc Fabregas became a brand ambassador for Soul Electronics.
Fabregas, who plays for the FC Barcelona club team, will be featured in a "Soul of Greatness" video campaign.
"Fabregas is one of the most talented international footballers in the game, making him the perfect athlete to align with," Len Davi, Executive Director of SOUL Electronics, said as part of the announcement. "Fabregas' achievements and athleticism make him a great representation of what the SOUL of Greatness campaign stands for. He's dedicated, focused and driven on attaining goals and striving for excellence."