Facebook has announced the launch of Facebook Shops, a platform that small mom-and-pop stores across the world can leverage to sell things directly across its apps, such as WhatsApp, Instagram and Facebook as well.
Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand. This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them.
People can find Facebook Shops on a business’ Facebook Page or Instagram profile, or discover them through stories or ads. From there, users can browse the full collection, save products they’re interested in and place an order — either on the business’ website or without leaving the app if the business has enabled checkout in the US.
“With the pandemic we are seeing more and more small businesses moving their businesses online and we want to make it easier for them to do that - so Facebook Shops allows a small business owner to easily set up a shop inside our app. And consumers will discover their products very quickly and be able to buy items from that business directly right from the app, Facebook founder Mark Zuckerberg explained. “And just like when you’re in a physical store and need to ask someone for help, in Facebook Shops you’ll be able to message a business through WhatsApp, Messenger or Instagram Direct to ask questions, get support, track deliveries and more. And in the future, you’ll be able to view a business’ shop and make purchases right within a chat in WhatsApp, Messenger or Instagram Direct. “
Regarding privacy issues that were a concern prior to the Facebook Shops launch Zuckerberg added, “We have addressed all privacy issues as friends won’t know what people are buying or any shopping history across all our services without the users permission. This is more about people being able to connect with the small business they care about.”
Facebook also announced that this summer, starting in the US, they are introducing Instagram Shop, a new way to discover and buy products in Instagram Explore. Consumers can get inspired by collections from @shop, browse selections from their favorite brands and creators, filter by categories like beauty and home, and purchase the looks you love all in one place. And later this year, Facebook is adding a new shop tab in the navigation bar, so users can get to Instagram Shop in just one tap.
Additional details can be found here.