Facial Recognition Teams Up With Digital Displays to Deliver Tangible Retail Benefits
The devices we carry in our pockets continue to improve at recognizing and responding to our faces. From banking apps to lock-screen security systems, smartphones now support a whole host of features that use facial recognition algorithms to deliver personalized moments of interaction.
Consumer electronics retail represents the next frontier of facial recognition technology. Large department stores like Macy’s and Benetton are already reportedly using in-store cameras to aggregate data on millions of individual customers — while sites like Facebook are encouraging opt-ins to services that use face recognition to deliver personalized product recommendations.
The next logical step is to pair face recognition technology with digital displays to enhance and personalize the in-store shopping experience. Although big-box electronics retailers like Best Buy have denied that they use in-store facial recognition cameras, plenty of reasons exist for them to adopt these tools. Better customer recognition means more targeted in-store displays, more engaging store layouts and more personalized customer service interactions.