Retailers Give 2011 Predictions
It’s all about having gone back to basics. I have fewer people than two years ago, having only hired a person to control and sell the commercial install jobs and work on our social media/Web projects, to build for the future. I probably should have invested in a facility expansion to prepare for when the economy breaks. Interest rates are great and real estate is cheap, but it’s still a scary proposition. Timing is everything. The window is still open, however, and I think that will be the case through 2011; we will still need to prepare for the rebound and for opportunities that might arise.
In the meantime, we’ve painted, re-signed by adding electronic LED signage and invested in a new truck with vinyl-skin siding. We are upgrading what we do have. There’s a time and place for everything and you wake up one day and know the time’s right. I’m waiting for those positives that are real and valid to me, regardless of what the stock market is doing or what the government says about this recession.
HES has done some things to shore up their support of the independent, giving us ways we can win back the confidence of vendors in the premium niche categories that we all used to make a lot of money in. But we have to prove to them that we can do what we say we can do. I think with the PRO Group alliance, we can deliver the type of volume that will prove to them that we’re the partner they need.