Retailers Give 2011 Predictions
We’re heavily into TV; we run all primetime and news shows, and that seems to get the best return on our investment. We also still run inserts every week in multiple sources and do a little radio and some Internet-based advertising through the newspaper and TV associations.
It looks like we will be able to see an increase this year, overall. Our marketplace here, right in between Atlanta and Charlotte, was a bit slower going into the slowdown and is a little slower coming out of it. Regionally, some markets may be a little better than us as far as comp numbers. The good news for us is we’ve remained aggressive and have been able to keep our profitability, and we’ve still been able to sell a lot of stuff.
Joe DeGrood, Owner, DeGrood’s Electronics & Appliances, Mankato, Minn.: With the box stores there’s the constant fight, with everyone trying to get a piece of the pie, and more little guys are getting squeezed out. But it makes a difference being diversified. I’m an optimist.