First BlackBerry Store Opens in Michigan
Research in Motion, the company behind the popular BlackBerry handheld device, has followed the lead of Apple and Sony and opened a retail store of its own.
The world’s first BlackBerry store opened for business this week in Farmington Hills, Mich., a suburb of Detroit, the Detroit News reported. The small store opened as part of a special arrangement between RIM and the retail chain Wireless Giant; there are no known plans for more. The store, which has five employees, sells accessories and add-ons, in addition to the BlackBerry devices themselves.
That particular location was chosen, the paper said, because it is in a high-income area with many potential users of the BlackBerry phones, and because it is close geographically to both the Ontario-based RIM and Wireless Giant, which is also headquartered in suburban Detroit.