First Focals Shipments Arrive at North Brooklyn, Toronto Locations
It’s a major milestone kind of week for the team at North. The company, which only recently announced its Focals augmented reality smart glasses and physical retail locations, celebrated the first shipments of the custom-made product to its showrooms in Toronto and Brooklyn.
Back in October, we detailed the way in which North planned to flip the script on shopping for smart glasses by taking an approach that was very customer-centric. The result of their efforts is a shopping experience almost entirely tailored to the client’s wants and needs and a product that looks nothing like some of the bulky or ultra-high-tech smart glasses we’ve seen over the years. Shortly thereafter, North opened its first U.S. showroom in Brooklyn and began accepting preorders for their product.
The process of preordering Focals means having to go into one of their showrooms (currently only the Brooklyn one here in the U.S., and a Toronto location), getting custom fitted for the glasses, and waiting for them to ship to the store. The entire experience—which is not unlike shopping for real, plain-old spectacles—puts the customer at the center of everything and allows them to pick and choose from a menu of different options until they land on a design, look, and feel that’s all their own.