During its most recent PrimeTime event, the Nationwide Marketing Group rolled out an impressive suite of solutions for its independent retail members via a partnership with vendor Retailer Web Services (RWS). The new AdRocket technology is the result of that partnership, and it’s a service that fully automates digital advertising, provides detailed analytics, generates calls and navigations to the store, fills online shopping carts, and more.
After the rollout of the technology, Nationwide and RWS put AdRocket to the test via a major summer campaign—at no cost to the group’s members. Throughout the month of May, the group ran several different promotions including a “May is Maytag Month” campaign and several Memorial Day campaigns for Beautyrest Black and Serta iComfort. According to RWS, the campaigns simultaneously executed more than 950 unique Google Display, Google Text, and Facebook ads for several hundred appliance and mattress retailers.
The ad spend of several hundred thousand dollars was fully funded by Nationwide and its retail partners Whirlpool and Serta Simmons Bedding.