Five Reasons Retailers Should Consider Headless Commerce
Shoppers don’t care too much about a retailer’s tech. But, they do care when they can speed through mobile in-store check-out, swing by the store to pick up their online order, stream the latest content for their game console, or enjoy cool online experience features like Bang & Olufsen’s ‘Sound of the Cities’ podcast.
When the first retailers started selling online 25 years ago, commerce software was designed for a classic web-shop, installed on the company’s local servers and updated monthly by taking the site off-line to make updates. Over time, companies expanded into new product lines, new channels and new regions requiring highly specialized software development customizations and new licenses for the additional storage required to scale the system. Meanwhile, mobile overtook desktop, social media overtook classic television advertising and brands had to scramble to keep up with an increasingly mobile and enlightened consumer.
Though many retailers upgraded their commerce software to run in the cloud, many are still using all-in-one or so-called ‘monolithic’ commerce software that is difficult and costly to maintain and enhance. A few online retailers – Amazon for one – built their own commerce platforms that gave them incredible flexibility, agility and speed. The growth of these commerce giants speaks volumes about what happens when technology is applied to opportunity.