2001: A Closer Look
They’re also encouraged to develop a branded content store app. Walmart’s acquisition of Vudu and Best Buy’s Cinema Now partnership are two examples of that. Retailers should also expand their platform across other devices they sell, similar to Verizon’s Droid strategy, which spans device OEMs.
2. Growth in Wireless Devices and Platforms Over Next Several Years
Virtually every platform will have its own app store. The gaming category, wrote Jack Cutts, CEA’s senior manager of member programs, will continue to experience a renaissance. Distimo, an app store analytics firm, estimates that nine of the top 10 free apps for the iPhone are games, while eight of the 10 paid apps are games.
A CEA research study shows that among smartphone owners, 82% play videogames on their smartphone at least 15 minutes per week. Nearly 10 percent of those consumers play at least 16 hours or more per week. The trend here is not that consumers like to play games. It’s that they seem to enjoy casual gaming in smartphone-type devices as much, or more, than console-based games. Somewhere between quality gameplay and high portability, there is a huge market.