2001: A Closer Look
The future of apps will be driven by value. Two years into the app experiment, the novelty is beginning to wear off, wrote Shawn DuBravac, CEA’s chief economist and director of research. A growing percentage of individuals now have firsthand experience with apps. Simple curiosity will no longer compel individuals to try diverse apps. Consumers will have reference points by which to judge new apps. These apps must present a value position relative to other apps within the ecosystem. Apps that don’t differentiate and provide tangible value will find minimal, and certainly not sustainable, success among users.
Creating this value position will increasingly be data driven. The presentation of this data can be simple, as many of the successful apps are, but the apps that will achieve high levels of success in the future will provide complex back-ends that provide meaning for consumers.
As the number of apps explodes, app stores will become overrun with selection. Categorization will not be enough to improve discovery and much of discovery will move outside app stores. There are a variety of app directories available today on the Web. These directories typically provide rankings, ratings and reviews for thousands of apps. Sites like GetJar seek to become the clearinghouse for apps across platforms while sites like AppsFire and Yappler are providing platforms to aid discovery.