Five Things Retailers Should Know About Home Builders
CEA’s new “State of the Builder’s Study” focuses on technology trends in the new home construction market and how those affect custom installers. But many of the key points can also apply to retailers by providing them a glimpse into homeowner buying trends and the new products and technologies gaining traction in the market.
Best Buy and Circuit City have established divisions that supply builders with the products and installation services they need to satisfy homeowner demand. Regional and specialty retailers, however, can also expand their business through builders and architects. Those trades are often looking for a trusted partner to introduce them to new products and technologies, keep them abreast of buying trends and help them with installation.
Here are some key findings of the study - which was conducted during October 2005 with 296 respondents drawn from the National Association of Home Builders Research Center - that could benefit your business: