Flat Panel Sales Drop, Rear Projection HDTV Sales Rise
Consumer flat panel TV sales dropped 20 percent in January from December, while the average street price sank 10 percent, Pacific Media reported. Sales of rear projection HDTVs rose 1.5 percent during the same period, according to the report.
DLP units gained 19 unit sales share points, capturing 70 percent market share. Pacific notes that online retail sales of deeply discounted LG Electronics models played a large part in the gain. The 60-inch to 69-inch 1080p segment was the most popular, grabbing nearly 21% unit market share. Average street prices for 55-inch to 59-inch 720p models declined nearly 40 percent due to close-out sales of certain models.
Samsung regained its lead over Sony in unit sales, but Sony remained on top with a 30 percent revenue share. The top selling model for January was the 62-inch Toshiba 62HM196, which took a 7.4 percent unit market share with an average street price of $1,818.