Fleetwood Mac To Headline Monster’s CES Retailer Awards Party
Rock legends Fleetwood Mac will headline Monster's Retail Awards presentation and party at the 2014 International CES in Las Vegas, Dealerscope has learned.
Considered one of the hottest parties at the consumer electronics show, this year's event, scheduled for Wednesday, Jan. 8, in the main ballroom of the Paris Hotel, also marks Monster's 35th anniversary. As usual, attendees can expect a few special guests and surprises during the ceremony.
"We have a long history of presenting really rich musical diversity and talent at the CES concerts. And the one thing that's always been very important to us is to celebrate the power of real music," said Greg Pedersen, Monster's brand marketing and strategic alliance manager. "We chose a band that embodies that, meaning real guitars, real bass, real drums. Fleetwood Mac has a lot in common with Monster in that they think a lot out of the box."