Focus on Mid- and Upper-Tier Products Makes for A Black Friday Bonanza at Video & Audio Center
Southern California-based experiential retailer Video & Audio Center reports that it broke its own 36-year record for sales during the period encompassing both Black Friday and the immediate run-up to what has become the nation’s business pre-holiday selling period. Upper-high-end 4K Ultra HDTVs, smart speakers with voice assistant capabilities, headphones and top-tier sound bars were some of the sales “stars,” reported the store’s co-owner, Joseph Akhtarzad. “It was the best Black Friday week in our company’s history – sales were up 37 percent Wednesday through Friday – totally beyond expectations,” he said. “This will be a 4K holiday.”
Also showcased was Samsung’s 85-inch 8K TV; the retailer was one of a select group chosen by the manufacturer to unveil it to the buying public last month.
“We took a unique posture for Black Friday – no $29 DVD players,” Tom Campbell, corporate director and chief technologist, told Dealerscope. As for the product lines that were featured, he added that there were enough of each model to meet demand. “We didn’t want our clients having to fight over just five or 10 [specially priced] TV sets.”