IFA, the world’s largest consumer electronics show, and NAPCO Media, a US business-to-business media company, have entered a partnership that will offer consumer electronics and home appliances brands an unrivaled platform to connect with retailers. The platform – CT Lab Global Media – combines the world’s most successful trade show for consumer electronics and home appliances with a leading producer of multichannel content and events for retailers of consumer electronics.
For consumers, brands continue to be the most important and trusted guides to the latest technology. Brands, in turn, need a platform that is focused on their needs and provides the right channels to communicate with retail partners. CT Lab Global Media will give brands integrated access not only to the world’s biggest tradeshow for consumer electronics and home appliances but also to NAPCO Media’s deep expertise and focused channel strategy for the US market.
For retailers and brands, the partnership offers even more value, as it provides access to both the CE China trade show, an IFA Global event now in its second year, and NAPCO Media’s CE Week, the industry’s official mid-year conference and technology showcase in New York City.