While foldable devices remain the long-awaited disrupter in the smartphone market, the acceptance of these devices by mainstream segments will depend on the extent to which the current barriers to adoption are addressed. Assessing consumer desire for foldable smartphones, a new report from the User Experience Strategies group (UXIP) at Strategy Analytics claims that the perceived value of the foldable form does not yet outweigh the added cost.
Among the keys in the report were the idea of having a larger-displayed smartphone in a portable size is perceived as valuable to the vast majority of consumers in the UK and the US. But, willingness to pay extra for a foldable device does not align with the desire to purchase one. Manufacturers must understand that there will be low sell-through until costs come down.
But as the acceptance for traditional smartphone display sizes continues to increase, the report adds, so does the imposed friction of trying to use them one-handed. Unless a foldable phone has a wider folded state, entering text when closed is too cumbersome, forcing users to utilize two hands to enter text, when in the opened state.