Four Strategies to Increase Sales and Profit
We all know the customer is the most important person in our business, but sometimes we forget the second most important person in the business is any staff member that comes in contact with the customer in any way. The staff member who deals with the customer face-to-face is the person who represents the business in the customer’s mind. If that representation doesn't generate a great experience for the customer, the entire business suffers.
To out-service the competition, each contact with the customer must be part of a great shopping experience. Staying even with the competition is never good enough. Exemplary customer service leads to greater sales and profits. Here are four things to remember:
1. Treat every customer like a millionaire. Think of it this way: If you knew the next customer to come through your front door was a millionaire, capable and ready to purchase your most expensive products and services at your highest markups, how would you treat them? Most of us would roll out the red carpet, fall all over them with great service and spare no effort to satisfy their every need and want.