Following an International CES in which 3D television was the primary subject of buzz, DisplaySearch released numbers Wednesday finding that sales of the TVs featuring the technology will exceed one million this year.
In the Quarterly TV Design and Features Report, DisplaySearch forecasted that the technology, which moved around 200,000 units in 2009, will sell 1.2 million in 2010. This will begin a steady climb, the firm said, that will lead to 64 million 3D TV units selling in 2018.
"We have passed the first hurdle,” Paul Gray, DisplaySearch Director of TV Electronics Research, said as part of the announcement. “The critical Blu-ray 3D specification is written, but now comes the hard work of securing interoperability. Consumers will want reassurance that such things as 3D glasses will interoperate between brands. Retailers will also have the same demand to allow a thriving accessory market to develop. The next stage is less glamorous but vital to secure 3D’s long-term value."