Long Live the Social Promotion
We ended up having a good sales day and brought in some new customers. Here’s the coolest part of the whole thing: Our sales people only closed one of those deals. Our customers, by talking to visitors in the parking lot, made all the other sales. By the time the customers came in the store, they were already sold. Friends telling friends what they like and where to get it is more powerful than a rap from any sales associate.
Next week we will do it all again. We’ll also take the opportunity to host our first training clinic on amplifier installation and tuning. Many of the people who attended this week’s (un)event said they’ll come and will bring their friends. Two more local businesses have partnered with us. We also have a request from the local college cheerleader squad to do a car wash fundraiser at our Saturday gathering. A few members of a local car club also told us they were looking for a weekly meeting place.
Remember, we didn’t spend one dime on this. It has been a long time since I have been this excited about a promotion. I believe we can continue to build on this, turning it into a type of stimulus package for our industry. I am not excited because of the dollars I made today. I am excited because I know that a continued effort can revitalize consumer interest in our products and services.