Integrators Unfazed By Best Buy Offer
Charles O’Meara, president of Absolute Sound in Central Florida, works both the specialty retail and custom integration sides of the fence. He wondered if the offer would get Best Buy through the customer’s door at the customer’s expense. “Do they come on Thursday at 2, the way we would if we were called to, or on the following Wednesday, sometime between 12 and 5?” he asked. “This is a bare-boned, minimum type of service. If the consumer is going to shop with a specialty business, they’re expecting a better experience and probably something better in the form of installation. It’s really as little as you can get away with, and not as much as you possibly can do. We’ve all done this for certain customers as a matter of course.”
He added that if the Best Buy bundle gets more TVs into more people’s hands, it could even generate more business for specialists.
“I’m not worried about losing a TV sale to Best Buy. Yes, they could get into the home to do some additional installations, but it depends on what they do when they get in there,” he said. “What we’ve seen with those things is that having a repeatable experience is very difficult on that scale – and so much of it is dependent on the personnel that shows up. I’m not so sure if this really will spur new business for them.”