10 CONTEMPORARY TIPS: EFFECTIVE RETAIL WEBSITES
1 Keep things uncluttered and straightforward on the home page. “You don’t need to have crazy animations. The customer isn’t looking for that in our space,” says 6th Avenue Electronics Director of E-Commerce Roy Temiz. “They want to find a product right away and either start researching or make a purchase.”
2 Try lacing your pages with friendly pictures of actual employees. “Don’t be afraid to be a bit lively and show your brand,” says Crutchfield.com Senior Director Andy Stevenson. “You might show a picture of a customer getting good service.”
3 Focus on a content-heavy site with many product images. Give your customers and browsers as much information as possible in a rich, multi-layered format. Though time consuming, entering updated product specs (even model numbers) will provide people exactly what they have come to expect from the Web: an instant education.