Dell has appointed former Motorola executive vice president Ron Garriques to head up its new consumer division. As president of Dell’s Global Consumer division, Garriques will report to Michael Dell, the company’s CEO and chairman. “As the number of people online doubles from one to two billion over the next several years, the majority of new consumers will be located in fast-growing and emerging markets,” Michael Dell said. “We are asking Ron to create a new global consumer organization that will set new standards for innovative product design, leadership in providing the best customer experience, and flexibility in how we build and distribute products and services to meet the evolving needs of our customers around the world.
The new organization will include all of Dell’s consumer products – from desktop and notebooks to software and peripherals, as well as product design and sales.
Garriques, who most recently served as Motorola’s executive vice president and president of its mobile devices division, has also worked for Motorola as senior vice president and general manager of the Europe, Middle East and Africa Region for Personal Communications Services (PCS), where he drove sales, customer satisfaction and market share improvements. He also served as the company’s senior vice president and general manager, worldwide product line management for PCS. Prior to Motorola, Mr. Garriques held management positions at AT&T Network Systems, Lucent Technologies and Philips Consumer Communications.