The Fossil Q Founder Smartwatch Hits the Market
An established watch-making powerhouse, Fossil unveiled a few weeks ago its foray into the smartwatch market with the Q Founder. The device, engineered with Intel Innovation and running on Android Wear, acts as a fitness tracker, connects to apps, and provides notifications and customizable watch faces.
"Technology is a major disruptor in many industries right now – even fashion. But to successfully merge the two, you need to have the fashion design expertise and focus on it first," Jill Elliott-Sones, chief creative officer at Fossil, said in a statement. "What's most exciting about Q Founder is not only how it looks, but the true flexibility it offers our customers. Thanks to its ability to pair with both iOS and Android devices, and the personalization opportunities it brings, we're more accessible to more people, and able to complement even the most unique personal styles."