Despite his charismatic personality, Bloomberg has not always been the face of Tweeter. In the 1990s, for example, that role was taken by then-president Jeff Stone, who remained at the head of the company until his departure in 2005. But he has always been involved. “My focus was the sales side, marketing and merchandising and Jeff was the operations, the warehouse, financing and administration,” he says. “I was very involved with the vendors through the ’90s, really the customer side.”
When asked of what he is most proud, Bloomberg says it has been his company’s ability to be forward thinking. “I think we’ve always been innovative. In the ’70s we were always the first to recognize the new, upcoming brands. We were one of the first Nakamichi dealers, one of the first Yamaha dealers, one of the first Boston Acoustics dealers…,” says Bloomberg, adding that they were one of the first to add Samsung, when others weren’t taking the Korean manufacturer seriously.
Today Bloomberg says he is charged up by his company and has created a new title for himself—chairman and chief differentiation officer “I’m very reengaged in this company,” he says. “I’m here at 6 am and I’m spending a lot of time at in the stores, I’m spending a lot of time with our people. My job is to try to represent the customer and come up with benefits—things that Tweeter can do—that help differentiate us from big-box and other competitors.”