Francis Ford Coppola Reveals Why He Is Endorsing SIM2
In a candid interview from his Rubican Estate Winery in Rutherford, Calif., legendary filmmaker Francis Ford Coppola explained why he had sought out a relationship with projection system manufacturer SIM2 Multimedia.
“After "Apocalypse Now", I knew that if the cinema became electronic it would be like unleashing a jeannie from a bottle," Coppola said. "And now it has come true. I wanted the best possible projector on the market for my own use, so I sought out SIM2, and then flew to Pordenone, Italy and met with them. They are a wonderful company, with wonderful engineering. They have fantastic designers and engineers in Italy, and of course the Italians have always been characters and innovators!”
Coppola went on to explain how he had flown the projector from Italy to Argentina and when he sat down to watch he couldn't believe the picture quality and detail. “There was this spectacular image and I thought, 'SIM2 made this possible!'”