Free Movies, $100 Rebate to Be Offered on Some HD DVD Players
The HD DVD Promotional Group’s latest salvo in its format war with Blu-ray disc is a $100 instant in-store rebate on certain Toshiba HD DVD players, bringing the price of the player under the $300 mark. And not only that, but those taking advantage of the rebate will be able to choose five free HD DVD movies (out of a list of 15).
From May 20 until June 9, the rebate applies only to the Toshiba HD-A2 player. Then, from June 10 through June 16, the promotion will be expanded to cover all Toshiba HD DVD players. The promotion will be available at most major retailers, including Best Buy, Circuit City and Wal*Mart.
The rebate was unveiled as part of a summer promotion by the HD DVD group, which will also include in-theater trailers advertising the format prior to several major summer blockbusters in May and June, including “Spider-man 3.”