After 15 years and hundreds upon millions of song downloads, the iPod line is in danger of going extinct. On Thursday, Apple rather quietly pulled the iPod Shuffle and iPod Nano product pages off of its website. That leaves only the iPods Touch as the last standing product in a category that Apple seized control of a decade and a half ago. The only real comment the company made on the matter was to Bloomberg, saying that it was looking to simplify the iPod lineup.
Along with the shortening of its iPod line, Apple updated the Touch to provide much better value for the last remaining MP3 player in its portfolio. The Touch saw its memory capacity options double while the prices stayed the same. It now starts at $199 for a 32GB model and $299 for a 128GB model.
While it’s a sad day for MP3 player enthusiasts, this is a move that you had to see coming from 10,000 miles away. Honestly, I remember thinking back in 2007 when Apple launched the original iPhone that that was the beginning of the end for their iPod line. Consumers today just don’t need that extra piece of hardware when they have a smartphone that supports the same amount of music if not more.