Friday in CE: Samsung Breaking Away From Copycat Apple Tactics Finally Paying Off
Although Samsung may never admit it they have copied off of Apple's designs, a long list of running lawsuits says otherwise. But even the everyday consumer will notice a lot of similarities between the two different brands. And maybe on a bigger scale, a lot of companies were rearranging the same few ingredients to try and make new products, giving the CE world something of a Taco Bell menu of smartphones.
However, these days it doesn't feel quite as cut and dry. In fact, for the first time, it feels like Samsung is genuinely interested in creating a stand-out product. Not to imply that some of Apple's courageous moves aren't paying off, but Samsung is taking a gamble on their own moves and it is paying off.
Hot on the heels of the Samsung Galaxy S9, industry experts are already digging through every new piece of information that they can grab to compare the new flagship to the likes of Apple and Google. What DisplayMate's Dr. Raymond Soneira found was that Samsung's Galaxy S9's AMOLED panel has not only passed all their test but is the current reigning AMOLED champion.
Who held that title before? None other than the iPhone X.
Dr. Soneira’s reviews are known for being weighty, but this particular one is the approximate density of a white dwarf or your average fruitcake. Here are some — some of the listed improvements:
- Record-Setting High Absolute Color Accuracy (0.7 JNCD) – Visually Indistinguishable From Perfect.
- Enhanced High Brightness Mode that is up to 20% Brighter than the Galaxy S8.
- Record small Shifts in Brightness and Color with Viewing Angle, including White.
- The Galaxy S9 is certified by the UHD Alliance for Mobile HDR Premium.
- New Luminance Independence with Varying Picture Content.
- New user adjustable White Point with Color Balance slider controls.
- New Vision Accessibility Display Modes to help people with vision impairments.
- The Galaxy S9 matches or sets many new Smartphone Display Performance Records, earning DisplayMate’s highest ever A+ grade.
Samsung is not only matching the iPhone X, it is surpassing it.
DisplayMate notes that some of the largest differences are around the iPhone X's dynamic brightness falloff with off-angle viewing and the Galaxy S9’s performance in the same type of test. A 27 percent decrease, which is described as intentionally large, means that Samsung's "vivid" mode intentionally uses a blow-out gamut. But that hasn't really been a secret when doing a head-to-head with Apple's iPhone.
It’s differences like this, combined with an essentially unchanged power efficiency curve, that earns the Galaxy S9 respect as a proper flagship. All this to note that Samsung also builds the iPhone X panel so, in a way, it was kind of Samsung one-upping themselves. But either way, they are finally taking their paving headphone jack included path and coming out on top.
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