Friday in CE: Tim Cook Unusually Quiet About 'Android Switchers' During Apple Earnings Call
The cat is out of the bag and it is no secret that the iPhone X didn't sell the way Apple wanted it to. In fact, they have already cut production by nearly half for Q1 2018 in the face of weak demand from key markets.
And if we've said it once, we've said it 100 times, this is not a big deal. It was an experimental concept that was probably priced a little high. It's an unfortunate realization that premium smartphones are going to stay in the sub-$1,000 range but $1,200 is apparently just too much.
So if the price wasn't the sole issue, what is? Speculation has begun that Android is finally starting to reclaim Apple loyalists after an otherwise talkative Tim Cook was quiet about 'Android switchers' during Apple's earnings call last night. Which is underscored by his five mentions of 'Android switchers' during his 2015 call.