Friday in CE: Samsung to Invest $300 Million into Self-Driving Cars
It seems as if tech companies are pushing more and more into the Automobile Industry lately, with LG currently presenting their products at the Frankfurt Motor Show, and now Samsung, not ones to be outdone, seem set to capitalize on the developing technology that is self-driving cars.
Launching the "Samsung Automotive Innovation Fund," the company has put $300 million towards connected car and autonomous technologies, the first investment of which involves €75 million (about $90 million) going to TTTech, an Austrian-based company that focuses on "functional safety, deterministic networking, real-time systems, and complex software integration" for autonomous vehicles.
To add to that, Samsung also announced that they will be working together with recently acquired auto and audio company Harman's "Autonomous/ADAS Strategic Business Unit" to develop key technologies for Advanced Driver Assistance Systems (ADAS), with their stated goal being to "help make cars safer while creating a more comfortable and convenient mobility experience." Seeing as road injuries are one of the top 10 causes of death worldwide according to the WHO, safety technologies are very much needed, but it will be just as important for legislation to keep up with these new technologies and the unique issues they raise, if at the very least to ensure consumer confidence.