Dealers Follow iPad Gold Rush
How dealers and custom integrators capitalize on the iPad market depends on their business model. Many larger retailers who don’t sell the device offer dozens of high-margin accessories that almost sell themselves. Integrators and specialty dealers who have signed on to the phenomenon, though, rely on other profit avenues that stem from the iPad. In other words, there’s something for everyone who rides on the iPad gravy train in the way of sales, profit and customer traffic.
iPads provide integrators and specialty dealers a means to piggyback on its simplicity, ubiquity and familiar interface. For some, it has led to the retail sale of accessories. For others who feared it would cannibalize sales of multi-thousand-dollar touch screens, it has opened up opportunities for step-up and multiple sales of the products that the iPad can control. And it has even smoothed the sales path to those much-pricier touchscreens.
At Phoenix Unequaled Home Entertainment, a Memphis, Tenn.-based integrator, iPad profits bloom from an unusual blend of configuring the devices for home control and selling the accessories that enhance their utility.