A New Frame of Mind
For a category that started off with low-quality and unintuitive products, digital picture frames (DPFs) are generating some of the strongest sales numbers in CE retail history.
“It’s just exploding!” says NPD imaging analyst Liz Cutting. “Digital frames were the biggest growth category of all electronics at the end of 2007.”
NPD’s weekly tracking service pegs image displays—5 inches and above—up 240 percent in dollar growth and 250 percent in unit growth from this time last year. Stats on the tiniest frames, those 2-inch little jobs that retail for around $30, are even more staggering, with 1,300 percent growth over the last year. That’s no typo. CEA projections are also positive, stating that 3.2 million frames are expected to ship this year, up from 1.8 million last year.