From the Trenches - A Retail Guest Column
Over the past several years, companies are putting emphasis on placing MBA's in their marketing departments. Often times they are inexperienced in retailing. The companies convince them they have developed the next "light bulb," as opposed to the cure for the unknown disease.
I can recall many of these, and the most memorable are the video disk, the digital compact cassette or the virtual reality glasses.
Freshly brainwashed and eager to succeed, the MBA now "marketing guy" is transformed into the role of "pitchman." The one-two punch of the MBA degree and the aura of being the "ivory tower marketing guy" are intended to dazzle the toughest of buyers into buying illogical and unnecessary products.