Fry’s Selling Some Hi-Def Discs For $12
Fry’s Electronics has begun selling a selection of HD DVD and Blu-ray Disc movies for $11.99, becoming the first retailer to use hi-def disc discounts as a “loss leader,” Video Business magazine reported on its Web site Thursday, citing advertising run by the chain.
The deals are only offered on movies released by the Warner Bros. movie studio. Fry’s has offered such films as “Superman Returns,” and “V For Vendetta” for just under $12, or $10 less than they normally sell for at retail outlets. The promotion was advertised in a spread that ran in the Orange County Register newspaper.
Fry’s has 34 stores, about half of which are in California. It is unknown how many of them are offering the sale.