How to Diversify Your Accessories
For the more than 30 years I’ve been in this industry, I’ve always pushed the importance of carrying a diverse offering of CE accessories. It’s definitely the best way for a retailer to offset lower margin hardware sales.
In the past, accessory sales were almost solely focused on enhancing the function of a product, but things have changed dramatically in the in the past several years. Today, consumers demand accessories that extend beyond enhancing the function of their hardware purchase; they want to bring fun and fashion into the mix.
Accessories are now much more personal to a consumer’s lifestyle and essential to unlocking the potential of the hardware to become a lifestyle enhancement. With this in mind, it’s imperative that retailers stock their shelves with the accessory categories their consumers are seeking. Are they fun? Are they fashionable? Are they functional? You need a good mix of all three.