Mega Group Convention Reports Strong Attendance
"Our dealer focus over the last several years has been on on-line marketing, technology, and eCommerce opportunities through the Mega WebFronts program, which was reinforced by guest speaker Sucharita Mulpuru of Forrester Research and Roger Blackwell PHD, an expert on consumer behavior,” said Scott McFarland, IT director for Mega.
Jim Sendrak, director of advertising, introduced the Mega plans for a comprehensive circular campaign to include personal URLs, a complete POP Kit for the store, and web banner ad’s featuring “consumer offers” for participating dealers.
Business Services Director Mallory Parker presented the Retail Selling Skills video to the membership, a complete and comprehensive selling resource for all sales personnel, new or veteran. The RS3 video package consist of 22 modules with 16 targeted for selling skills and six dedicated to management and leadership skills. This package contains a workbook guide for every participant and an online certification program. This product is now available for all Mega members.