FutureVision Chat Focuses on Why Marketing Should Matter More to Retail
Linton gave examples of how retailers get stuck with their current allocation of capital and employee resources. The challenge, he said, is to evolve the model as consumer needs evolve. In order to know how to structure going after new options, he said you have to observe the marketplace. The three legs of retail are inventory, operations and the consumer. He asks, who’s watching the consumer and who is bringing that information to the table so the company can actually hear what the data means. He suggested that to stay ahead of the market, that the capital structure should be changed to experiment with some capital as if you were starting from scratch.