With PC gaming offering the richest and most immersive gaming experience on the market today, many gamers are shifting their focus beyond gaming consoles. PC gaming leverages the most advanced hardware, the ability to customize gameplay with downloadable content, and access to a wide range of online communities. With a PC game library, gamers have access to a diverse and growing number of gaming titles, with development and new software launches taking place daily. PC technology will only continue to evolve and bring even more possibilities to gamers, which will propel PC gaming forward at breakneck speed. According to the 2014 Global Games Market Report by Newzoo, the PC/MMO online games market will reach $30.7 billion by 2017, accounting for 31 percent of total global games market revenues.
Manufacturers will continue to play a major role as the PC gaming category heats up, with leading manufacturers investing in delivering a robust experience to gamers to help take their play to the next level. HP continues to resurrect the category by introducing powerful desktops and notebooks with high-performance capabilities that meet the needs of today’s PC gamer. ASUS has a dedicated PC gaming brand, Republic of Gaming, formed for the purpose of delivering today’s most innovative hardware configurations to the avid gamer. More niche players such as iBUYPOWER continue to deliver build-your-own PC gaming options to gamers through customizable systems built with cutting-edge technology.
As manufacturer investments continue to be made and gamers continue to seek the ultimate gaming experience that only PCs can provide, now is the time for retailers to consider the abundant opportunities related to this hot category.