Pardon me for a minute while I bury the lead here. Earlier this year, Dealerscope extensively covered the eSports market. This category of consumer tech enthusiast is passionate, willing to invest, and crazy loyal (to their team, to their game, to their platform, and so on). But perhaps most important about the eSports industry is this: It’s booming. And all of that passion has the potential to greatly impact the CE retail industry.
From the sales of gaming accessories, to the reputation retailers can mold as being the go-to local chain for gaming gear, eSports could be a huge boost to a retailer’s bottom line.
It’s hard to place a figure on just how much the gaming industry is worth. But if you look at the prize money alone that was handed out at the professional level—$93.3 million in 2016—you can just imagine the possibilities.