Although summer hasn’t even officially started yet, the gap intelligence team is already looking ahead to the holiday season. gap intelligence market analysts Jason Barry (tablets & wearables), Dustin Downs (desktop & notebook computers), and Scott Peterson (smartphones & voice assistant speakers) took the stage at CE Week led by CT Lab Editorial Director, Rob Stott to talk about their respective CE categories. They touched on trends they’ve been following, and gave us a preview of what to expect around the love-it-or-hate-it shopping holiday known as Black Friday.
Peterson called attention to a major hole in the smartphone category which he calls the “junior flagship” tier. Many of the top smartphone brands, including Apple and Samsung, focus primarily on premium items that stand at $1,000+, and pay very little attention to the mid range price level. Specifically, Samsung only dedicates about 5 percent of its focus to this under-served market whereas Apple spends even less time than that. Peterson said that some of the “smaller guys” are doing a great job at capitalizing on this market including Google with its Pixel smartphone.
Downs mentioned that desktop and notebook makers have been strengthening their premium product portfolios as well with price tags also hovering around $1,000+. Lately, these devices have become all-encompassing for use at work, for gaming, watching Netflix etc. Because of this “increase in product lifestyle” the cost has become somewhat justified to the consumer.