Electronics Pushed in Super Bowl Ads
Several top electronics brands, including Apple, Dell, and Garmin, debuted new commercials Sunday during Super Bowl XLII. The big game, which doubles as advertising’s biggest night of the year, fetched spots this year at a record price of $2.7 million per 30 seconds.
While Toshiba, as previously noted, ran an ad for HD DVD during the game, the broadcast was notable for its lack of ads for televisions themselves, even though such ads are ubiquitous throughout regular-season NFL games. One possible explanation is that while companies push customers to buy new TVs prior to the Super Bowl, it is less of a priority once the season is over.
Also absent were ads for specific mobile devices, although one carrier, T-Mobile, did run a spot.