Weedfald explained that GDT will work closely with all retail channels.
“We’re going to ask our channel partners how they would like to merchandise the products. We’re going to ask what kind of features their customers are looking for. And we can do that in the custom channel, we can do that in the traditional big retailer channel and we can do it in the club channel,” he said.
The GE brand is an important part of the package in this new venture. “The reality is that the GE brand is so strong on a global basis. In 2008’s rankings of Fortune’s most admired companies General Electric was ranked three behind Apple and Berkshire Hathaway,” noted Weedfald. “There are about 510,000 GE branded products (licensed) sold in America on a daily basis. The brand is very very pervasive. Ninety percent of the consumers in two separate focus groups believe that GE is still in the TV business and described the quality exceedingly well, GE TVs were preferred over another eight or nine brands, and the products aren’t even on the market yet.”