GE has been out of the television business for quite some time. However, 2009 will see the rebirth of the GE TV business through the formation of a new joint venture with LCD maker Tatung. The brain-power behind this new venture is none other than CE veterans Peter Weedfald, president and Marc McConnaughey, CEO.
The new company, called General Displays and Technologies, will produce LCD HDTVs and set-top boxes sold under the GE brand. One of the keystone features of the new products will be Internet connectivity, which will be included on all GE TVs and boxes. “GDT will be responsible for marketing, architecting, supporting and bringing GE back to the HDTV market,” said McConnaughey, a former ViewSonic vice president. The new venture is 51 percent owned by Tatung and 49 percent by GE. “A lot of GE metrics are being used in bringing these TVs to the market,” noted McConnaughey, “in terms of world-class design, production and business processes, quality assurance and a lot of financial strength.”
“We’re not about opening price points or low-end product line” said McConnaughey. “Basically we’re going to try to create a break-through 10-foot experience,” he added, referring to the Internet-connected features of the products.