GE Phone Technology is DECT-Deep
Thomson is answering the burgeoning market demand for DECT- 6.0 interference-free cordless phone technology – whose U.S.-market unit-penetration should reach 80 percent in 2009 versus 39 percent this year. They are doing so with a variety of GE models carrying convenient feature-sets that address consumer “pain points” like quick-talking message-leavers and users who need a business phone number fast.
The brand, which holds a #1 share in the home phone market, according to Doug DeLor, director of Americas Marketing Communications for Thomson’s Consumer Network Solutions Group, is also making a concerted effort with its product feature-sets to speak to both older and younger demographics – hearing-impaired clients and “cord cutters,” for whom cell phones have replaced traditional home phones, alike.
High on the feature-enhancement list for GE are GOOG-411, a single-button addition to several models. The result of a Thomson-Google partnership, the GOOG-411 handset button enables one-touch, fee-free access to Google’s business phone number voice-activate directory assistance service. Another feature on several SKUs, message playback speed control, slows rapidly spoken voicemails down to intelligible speeds – especially helpful when the recipient is trying to retrieve a phone number.