Gearing Up for School
Enter the sales tax holiday, a recent brainchild of the Consumer Electronics Association. Under this program, states designate a series of days in which consumers can purchase PCs without having to pay the usual sales tax. States that have already tried out the tax holiday concept have noted sharp increases in computer sales. Consumers in those states also showed strong support for the tax holiday, with 57 percent of respondents in favor of them, according to CEA research.
The research also shows great promise for further PC sales resulting from a sales tax holiday. Just over half of those surveyed (51 percent) stated that a sales tax holiday on home computers would increase their likelihood of purchasing. This is a 20-point gain over previous surveys, marking a
growing momentum for the tax holiday concept.