The Head Geek of Geek Squad Speaks
Geek Squad founder Robert Stephens, now a vice president at Best Buy, the company that bought him out, has a message for custom integrators and c-tailers: “Don’t laugh at Best Buy’s efforts to swim upstream; pay attention to them.”
And not only for the reasons you might imagine. Stephens, speaking at the Fall EH Expo, in Long Beach, Calif., told custom industry integrators that the Geek Squad experience could end up germinating a raft of technicians whose dream is to eventually work for high-end, high-level companies, doing what they love. “The Geek Squad can be a ‘feeder’ for your industry, actually.”
It will also create awareness for the upper stratum of the custom installation category, he added.