Geoffrey Lewis, WYNIT: Serial Entrepreneur
Geoffrey Lewis has a simple philosophy that has served him well during a long career in the commercial and consumer electronics industry: “I go to bed dreaming of what I want to do, wake up believing I have the capabilities to get it done, and then spend the day getting it done.”
As the founder of WYNIT, Lewis and his team recently celebrated the distributor’s 25th year, an anniversary all business owners dream of but a particularly important milestone in the tumultuous CE industry. The years since the recession have claimed a handful of CE distributors, but WYNIT has managed to survive and thrive by tapping into new product and solution trends, and adjusting its service offerings to better address the changes its customers face.
The company’s line card serves as a timeline of the major digital trends that have driven commercial and consumer markets during the last 25 years: digital photography and imaging; video editing; computer peripherals and accessories, with a big focus on storage; navigation; and security and surveillance. Lewis has also steered the distributor into niche areas that represent more stable markets that are less impacted by digital trends: housewares, wide-format printing, and leisure and adventure.